To 'E' or not to 'E'
I've been avoiding writing about the two common spellings of whiskey/whisky. The topic has already been flogged to death on the internet. But Kevin Erskine of The Scotch Blog (mandatory reading) can always inject a little entertainment into the most jaded of arguments.
If you want to follow the discussion, start here, then go here, here and finally here.
Of course I had to make this choice myself so I've gone with whiskey/whiskeys for Irish and whisky/whiskies for Scotch (and as appropriate for US, Canadian, Japanese, etc.). I'm sure I'll get it wrong on occasion though.
Jameson Rarest Vintage Reserve
The word on the street is that this new bottling from Irish Distillers will cost €400 a pop, rather than the €250 reported at the time of the launch. It is already appearing in Jameson advertising alongside 12yo "Special Reserve", "Gold Reserve" and 18yo "Limited Reserve".
See this earlier post for more on this whiskey.
2 comments:
I was in The Celtic Whiskey Shop today and got a copy of there xmas catalogue with this Jameson advertised at 399.99 so its official that it is very expensive ! Contacts inform some of us that IDL could sell this at €150 and make a tidy profit !
message to any one who buys this - mug !
Ah, the Xmas catalogue - good thinking! I hadn't spotted it before but now I see it's available online too.
I presume it's intended as a luxury, high-status product. I'm not a marketing expert but I'd see a luxury whiskey product as aimed more at Asia than Europe.
It can only raise the profile of Irish whiskey. I hope it goes well for them. I doubt I'll be getting a sniff however.
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